Over the Rainbow
To explore a slightly alternative direction to individualize
the talent search show for a North American audience.
To build a versatile design direction and on-air toolkit
To design a new logo staying true to the playfulness
and fun of the show’s existing concept while creating something that is glamourous with plenty of glitz.
Magical, approachable, friendly, bursting with energy, excitement and loads of colour.
We created a secondary teaser featuring a saucy image for a teaser before airing date.
